Copywriter | Digital Marketing Strategist (Director Level)
Digital Marketing Team
Technical Communication Strategy: Technical communication – the ability to turn those complex details that engineers love into a format the consumers can relate to – stands at the center of what we do. For us, it’s not just about being good technical writers and illustrators. It’s about knowing the best way to convey the information, whether it’s a printed document, a web page, a video, a label, or something else entirely. And it’s about knowing when the customer needs access to that information, whether it’s during the purchase decision, at initial use, or when trying to resolve a problem or order supplies and accessories.
Technical Writing and Illustration: Our technical writing team specializes in clear and concise copy, written with the customer in mind and supported by artwork optimized to guide users through every aspect of their product. Whether your product is a child’s toy, build-it-yourself furniture, high-tech electronics, a home appliance, or industrial machinery, or anything in-between, we take the complexity out and help create a positive experience.
Taking It to the Next Level: For most consumers, the purchase of a product isn’t about the product itself, it’s about how that product makes them feel. For example, they may be seeking a sense of aspiration, or of belonging. We can help our clients craft that pathway to a more powerful and personal experience for their customers. In addition, we can help our clients reduce customer service calls and returns, and get more out of their investment.
Digital Animation and Video Editing/Production: Whether you are looking for a simple GIF, or wanting to build your existing video footage into cohesive, full-length videos, we can create professional videos and animations that set your company apart. With Post-Production experience on a variety of international creative products, ranging from TV series and films to music video and advertising pieces, we have worked with numerous international clients including GlaxoSmithKline, AGIP, Telekom, RTL, Minimax, and more.
Chatbot design and implementation: We create chatbots solutions for a number of different tasks, from pre-qualifying sales leads to providing automated customer service. With proven chatbot technology and Artificial Intelligence (AI), we can help you bring this powerful new tool to your business.
Chatbot strategy: With a wide range of chatbot solutions, we can provide a chatbot strategy that works for your business model and product mix. We can guide you in selecting which option would be most effective for your needs, and provide direction in how to get the most out of chatbot technology.
Digital Marketing experience: We know that chatbots are just a part of a larger, comprehensive digital marketing strategy. We bring our experience in digital marketing to integrate them seamlessly into your strategy, and can help you with a broader marketing strategy, ranging from social media campaigns to mobile app development.
Milwaukee, WI, USA
I have been doing digital marketing for over 10 years. I previously worked for an advertising agency for over five years. At the agency, I managed website creation, SEO, and digital marketing for over 60 local contractors. I currently work at Weather Tight Corporation in Milwaukee, WI as the Web Marketing Manager, a position I have held for over eight years. Weather Tight is Wisconsin’s largest privately owned remodeler specializing in Windows, doors, roofing, siding & gutter protection. I manage all aspects of digital marketing and advertising for Weather Tight. I am also the owner of Big Rock Marketing, a digital agency specializing in helping small and medium businesses grow their businesses online. My agency handles web design, SEO, email marketing, digital advertising, and review management for their clients.I provide SEO & digital advertising consulting for small and medium businesses. I have over 10 years of web experience and have worked on SEO for over 100 clients. I also have years of digital advertising experience and can make the connection between your website and advertising campaigns. I can help you establish and improve your online presence.
Senior Project Manager
Mill Valley, CA, United States
I have more than 20 years of successfully completing, turning around troubled projects, as a Senior Project Manager/Scrum Master. I'm a visionary and strategist, solving multi-million dollar corporate wide, C-level executive’s complex and costly problems, with high impact, long-lasting solutions. I have a passion for tackling the most troubled projects that require my experience and skills. I am a highly effective bridge for the senior executive and engineering teams to ensure critical communication is clearly relayed.Industry experience: Program and Project Management, Scrum Master, Web Development, Social Media, Financial ERP Systems, e-commerce, Supply Chain Retail online, Financial Institutions, Insurance, HealthcareProgramming Development Repositories: Cloud9 , github.com/lauradb