Joseph T. Ludwig

  • Digital Marketing Specialist
  • Cincinnati, OH, United States
  • Aug 29, 2017
Full time Copywriting Marketing

Personal Summary

I am a creative and innovative professional with over 6 years of experience in brand development and integrated marketing strategy, actively seeking new opportunities in the field of digital marketing and communications. I have a thorough knowledge in all aspects of digital marketing campaigns from concept development to execution and launch.

Work Experience

Communication Specialist
Jun 2013 - Jun 2017 CBRE Group, Inc.

Increased earned media in Ohio from 90 to 138 media placements in a year, a 53% increase

Directed two, 14-week marketing campaigns for the global Workplace360 initiative, which resulted in over 25,000 impressions and 600 engagements on Twitter, and five prominent media stories in print, web, and broadcast

Managed a comprehensive marketing campaign to support an Ohio Craft Beer report, which was covered by five print and broadcast media outlets and led to over 10,000 impressions, 189 engagements and an average engagement rate of 1.8% per tweet on Twitter

Provided content for internal communications such as newsletters, significant promotions and new hires, and the company intranet, ultimately increasing engagement and collaboration between leadership and employees

Leveraged corporate philanthropy initiatives for CBRE's Ohio offices including fundraising efforts for Habitat for Humanity, Leukemia & Lymphoma's Race to Anyplace, Best Buddies Ohio, the Muscular Dystrophy Association, and Big Brothers and Big Sisters of Central Ohio

Took on additional responsibility, built strong relationships with internal clients, and became a reliable business partner

Marketing Communication Manager
May 2011 - Dec 2016 Donauschwaben Society

Created a digital marketing strategy to increase brand awareness, membership engagement, and event attendance and managed a team who implemented it

Developed a social media campaign to promote the annual Oktoberfest festival, which had a total reach of 114,263, 250,000 impressions, 8,694 engaged users, 4,500 engagements, and record-breaking income and attendance in 2016

Saved over $2,000 in three years as the editor of the quarterly print newsletter by switching vendors, increasing advertising income, and creating a digital newsletter option for members

Designed marketing assets including digital posters, brochures, and banners using Adobe Photoshop and InDesign to support integrated marketing campaigns for over 17 events per year

Streamlined membership communication by producing a bi-monthly HTML-based e-newsletter

Print & Web Copywriter
Jun 2011 - Dec 2011 Harris Corporation

Implemented company branding and style to over 70 web and brochure projects in 20 weeks

Adapted quickly to a global business environment and collaborated with a team of professionals from all over North America

Marketing Research Analyst
Oct 2010 - Jun 2011 University of Cincinnati

Analyzed data collected through a quantitative survey that captured the current academic information technology investment

Administered data from qualitative surveys sent to student body, faculty and IT staff

Presented conclusions to the Provost and the data was used to develop UC|2019, the university’s strategic plan for the next 10 years

Education

BBA, Marketing
Sep 2008 - Apr 2013 University of Cincinnati
Professional Writing
Sep 2008 - Apr 2013 University of Cincinnati

Are you a lab member?

No

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