Kevin Kwan

  • Copywriter | Funnel Systems | Customer Research
  • Calgary, AB, Canada
  • Jul 07, 2017
Contractor Consultant Copywriting Customer Acquisition Science Strategy-Planning

Personal Summary

I got into the world of marketing through running my own local gym and nutrition business. I got really good at the skills required to provide a service, but then figured out I bought myself a job. Going through 8 years of my street MBA. I learned what I needed to do to not work all day in a gym.

Marketing. Specifically, campaign strategy and Copywriting really hit me when our company underwent some legal landlord issues with noise. We had a bill of $15,000 in legal expenses. Difficult situations when you didn't budget for it. I took a risk and invested in an online campaign and email sequences and ended up making over $19k plus over $5k in the lifetime value of clients. 

This was the start of the motivation to dive deeper into it, to bring me to where I am now. I help companies in the fitness, nutrition, wellness, and supplement space speak to their audience in a way they understand it, turning them into clients. 

Work Experience

President / Managing Partner
Aug 2009 - Jul 2017 Athlete Inside Performance

A full-service gym based on helping people perform in life and sport. Offering group classes, professional grade supplements, and nutrition coaching to improve their quality of life.

Feb 2016 - Jul 2017 Insightful Body

Currently keeping up a blog to practice the art of writing, testing campaigns, and imparting knowledge. So I can keep my skills fresh and sharp for my marketing clients.

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