Robertson Coaching Intl Costa Mesa, CA, United States
Jul 26, 2017Full time
Do you dream in funnels? Is your idea of a good time optimizing Facebook ads to drive down costs? Do you live for driving traffic to websites using free and paid strategies? Do you analyze headlines and sales copy when you’re sitting in a waiting room or in line at a grocery store? Does the idea of joining a growing team out to transform lives and businesses excite you? Are you a marketing rebel without a cause? If so...then you be just the person we’re looking for. Robertson Coaching International is a growing team looking for a Digital Marketing Specialist to support our growth by creating lead funnels and then driving highly qualified leads into those funnels to be served by our sales team and coaches. If you know how to build funnels, write copy and drive both free and paid traffic (and you’re an awesome person), we want to have a conversation with you. ROLES & RESPONSIBILITIES: The Digital Marketing Specialist will be responsible for: Generating leads and sales from existing customers and prospects on the social web through the distribution of appropriate offers. Creating and maintaining online lead and sales funnels. Creating and managing paid and free traffic strategies (including FB/Google ads). Monitoring and reporting on content marketing metrics and KPIs. Identifying successful content and mapping out new ways to repurpose (i.e. a blog post into a YouTube video) to amplify the organization’s message. Creating copy, engaging headlines and subheads, proofreading, and deep line editing for spelling, grammar, and brand consistency. Create and manage all social media content (including Facebook, Medium, Instagram, Snapchat, etc.). Assisting in ideation, planning, and execution of the content marketing calendar that attracts and appeals to the organization’s various customer avatars. Recommending and executing on testing strategies to improve conversion rates on content pages. Developing and maintaining a social media strategy that actively addresses listening, networking, influencing, and selling on the social web. REQUIRED SKILLS: Lead Generation – Demonstrated experience with using digital and/or print content to generate leads and sales. Content Marketing – Demonstrated experience with successful management and execution of a content marketing strategy. Social Media Marketing – Proven experience using social media channels to distribute and amplify the organization’s content; familiar with features, audience, and maintenance of key social media platforms. Copywriting – An understanding of how to create and present content that persuades. Organization – Demonstrated ability to multi-task and meet a variety of deadlines. Critical Thinking – Ability to identify trends and adjust strategy using analytical and quantitative problem solving. BONUS POINTS IF YOU HAVE THESE SKILLS: Search Engine Optimization – A demonstrated ability to drive traffic to web properties from search engines. YouTube Optimization – Ability to drive traffic to video content from search engines and optimize videos for YouTube search. Analytics – An excellent command of analytics platforms, such as Google Analytics or Omniture, to adjust marketing strategy and tactics. Editing – Proven editorial skills including strong language skills and the ability to adjust content to remain consistent with brand, style, and tone. Blogging – Successful management of a business blog that furthers organizational goals. WordPress – The ability to create content within and troubleshoot issues with the WordPress platform. EDUCATION AND EXPERIENCE: Experience – 2-3+ Years of Proven Digital Marketing Experience Education – We don’t care if you went to college. We want people who hustle and know how to learn on their own. We want life-long learners. Certifications – Candidates with certifications such as those from DigitalMarketer will be given more consideration. COMPENSATION: This position will be a 90-day contract-to-hire position. If you’re crushing it, we’ll likely convert you over sooner. We offer health insurance at the time you are converted to employee status. Salary: DOE ABOUT US: Robertson Coaching International is a coaching and training company based in Costa Mesa, CA, that focuses on helping people perform at peak levels in business, leadership and life. We are growing quickly and we are rebranding the company. We need team players who are willing to jump in, get their hands dirty and wear a lot of hats. We also want people who are interested in growing into leadership roles within the company. Our mission is simple: To lead a revolution that radically transforms the lives and businesses of people all over the world by giving them proven strategies, systems and an elite-level psychology. We believe that there are good people who are struggling in the pursuit of their dreams to build businesses and experience success because they’ve settled for status quo. They’ve settled by buying into broken and tired myths about what it takes to succeed in business and life. Through our programs and our content, we desire to show them a more empowering and freeing way to achieve the fulfillment and success they desire. Our team is extremely passionate about what we do and who we serve. We have an incredible culture and we will protect it fiercely. If you want to be a part of an incredible team that is passionate about transforming lives and businesses, we want to hear from you. If you believe you possess the brilliant marketing mind and entrepreneurial drive we need, we can’t wait to talk with you.