Boulder, CO, USA
Sounds True, a growing multimedia publishing company specializing in spirituality and holistic living, is looking for a Sr. Social Media Manager to add to our digital marketing team.
Success in this role requires strategic thinking in the paid social space and mobile marketing, along with building ambitious plans and goals executed daily at the highest level. You will need to understand the breadth and depth of Sounds True's business, and identify how to acquire customers at scale via paid and organic social media and driving to cost per acquisition targets. You will build and execute campaigns to deliver results with data-driven analyses. You will need to be entrepreneurial and roll up your sleeves--you will execute/optimize campaigns aligned to media and creative.
Own the development of a strategic social media marketing plan and its associated budget across campaigns and channels--Facebook, Instagram, YouTube, etc…
Oversee paid search vendor and manage those campaigns.
Work with agencies, publishers, platforms (directly and indirectly) and other partners with the goal to find fast, creative and efficient ways to build, execute and measure innovative social media marketing plans that connect with customers, maximize engagement and create sharing, advocacy, and connection.
Work collaboratively across business units to develop and execute creative ideas, plans, and strategies.
Provide continual paid social testing and experimentation.
Provide inspirational and creative leadership on ways to reach and gain attention of target audiences.
Plan and manage campaign execution: on time, on budget, to scope.
Communication and collaboration skills that enable you to earn trust up, down, and across the company.
Manage and report on ad campaigns, content posts, and funnels.
Track, analyze, and optimize the ongoing performance of all marketing efforts, including ads, funnels, and social media posts.
Stay on top of new techniques and changes in the market, which you’ll incorporate and test in our marketing.
A minimum of 3 years of relevant digital marketing experience.
Experience managing a team and working with various external vendors and internal stakeholders.
Paid search vendor management experience.
Self-directed and able to work independently with minimal direct supervision, and to work as part of a collaborative team.
Excellent communication skills.
Excellent organization and time management skills.
Advanced analytical skills with ability to mine data to inform decisions.
Experience Facebook marketing, with advanced knowledge of monetizing digital content.
Experience managing Facebook business pages.
Experience running targeted, high-spend, high-return ad campaigns, specifically on Facebook and Instagram.
Experience and knowledge of funnel marketing strategies.
Knowledge of testing practices, including A/B, multivariate, etc.
Ability to have a big picture view while executing and managing details.
Facebook Ad Manager proficiency.
Google, YouTube, LinkedIn, and Pinterest experience is a plus.
A passion for personal development/spirituality and a connection to the mission of Sounds True.
Sounds True offers an excellent work environment and great benefits, including health, dental, and vision insurance, a matching 401(k) plan, paid time off, profit-sharing, dog-friendly workplace, and more. Sounds True is located in Louisville, CO, near Boulder (both rank among the top places to live in the US).
We are committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. To learn more about us, visit SoundsTrue.com. To apply, please send your cover letter with your resume to HR@soundstrue.com.