Digital Media Buyer

  • 14 West
  • Baltimore, MD 21201
  • Feb 13, 2018
Full time Marketing

Job Description

OmniVista Health, a company of The Agora, brings a fresh, authoritative perspective to natural medicine—to provide trustworthy direction to the millions of aging consumers trying to cut through the mainstream clutter and take control of their own health.  We are a team of hard-working individuals who aren’t afraid to roll up our sleeves and take on any challenge.  We’re looking for a highly skilled individual with an entrepreneurial spirit who can help take our business, and your career, to the next level.  The company is on the verge of major expansion, so the possibilities to grow with us are limitless. 

Due to our continued growth, we are now looking for a Digital Media Buyer with the sole responsibility of bringing on new subscriber acquisitions via 3rd party affiliate and native ad networks. This person will specialize in working with display and content ads to drive new acquisitions. They should be an expert in the real-time bidding, and optimizing/scaling of campaigns within these 3rdparty ad platforms. This person must have a knack for being able to look at data and make strategic decisions on the fly. Some ad copywriting experience is a plus, but not required. Bottom line: We are seeking a tenacious media buyer who will stop at nothing to meet aggressive KPI’s and deliver excellent results… If those KPI’s are met, their working budget could be limitless.

The Agora Companies are made up of over 800 professionals, working out of 11 different buildings in the Mount Vernon area. Many of The Agora Companies in Baltimore have been recognized year after year as Top Workplaces by the Baltimore Sun.

Responsibilities

The Digital Media Buyer will be responsible for the following:

  • Developing, maintaining and growing 3rd party affiliate and native ad platform relationships and new-subscriber acquisition campaigns.
  • Managing a potentially limitless ad network budget under the direction of the Director of Marketing.
  • Analyzing campaign results and recommending how to proceed with campaigns.
  • Important: Scaling of campaigns to meet aggressive name acquisition goals and ROI objectives. Working budget could be limitless if KPI’s are met.
  • Working with web designer, copywriters and marketing teams to create new ads as needed.
  • Compiling results and effectively presenting on them in team meetings.

Qualifications

  • 2 - 5 years’ experience in online direct response marketing.
  • Experience with native ad platforms such as Taboola, LiveIntent, AdSupply, RevContent, Outbrain, etc.
  • Content and native ad media buying experience (Display / Video / Mobile / Content).
  • Experience with real time bidding on CPC, CPM or CPA models.
  • Retargeting campaigns specialist.
  • Experience using these platforms for direct response, goal driven campaigns.
  • Analytical mindset and ability to troubleshoot are essential.
  • Mobile ad platform experience a plus, but not required.

Personal Competency Requirements

  • Team player with exceptional communication and organizational skills.
  • Must be flexible and strong at multi-tasking and meeting deadlines.
  • Goal driven with a focus on analytics.
  • Ability to manage multiple campaigns in a fast-paced, deadline-driven environment with minimal supervision.
  • Ability to learn quickly and work independently.
  • Very strong attention to detail and a passion for delivering high quality work.
  • A Wheeler and Dealer who Won’t Take No for an Answer.

Benefits

We offer a wide variety of benefits, programs, and services to our employees, including:

  • Medical, vision, and dental insurance plans.
  • 401(k) plan with employer matching.
  • Generous vacation time and paid holidays.
  • Fitness programs and discounts.
  • Live Near Your Work Program.
  • Agora Employee Philanthropy Program.
  • Casual dress code.

 

About OmniVista Health

OmniVista Health was launched to bring a fresh, authoritative perspective to natural medicine—to provide trustworthy direction to the millions of aging consumers trying to cut through the clutter and take control of their own health.

More people today than ever before are opening their eyes to alternative therapies. Over one third of U.S. adults use some form of complementary and alternative medicine. And it’s no wonder why with healthcare costs hitting all-time highs. While current and future generations are facing frightening financial times. At the same time, insurance companies continue to force patients and doctors through an endless maze of roadblocks – often leaving unsatisfied and sicker patients in their wake. And all thanks to the side-effect laden mainstream “treatments” of drugs and surgery.

People are finally getting fed up, and the complementary and alternative medicine industry has grown by leaps and bounds over the past three decades. Therapies once considered “new age” and “fringe” are now recommended by conventional doctors. And accessibility to alternatives can be as easy as going to the grocery store.

But with all the increased interest, attention, and accessibility comes even more conflicting information and confusion. Whose opinion can you trust? What products are worth your time or a waste of money? Can they really work or are they dangerous?

Mainstream media coverage lacks the authority and detail to provide safe and actionable advice…do we really want to make decisions regarding our health based on the latest “as-seen-on-TV” magic bullets or magazine headlines?

Our newsletters, books, and products are based on the expert, clinical experience and research of our doctors and editors; on insights from thought-leaders who provide living proof of their recommendations; and on innovators of the natural-health industry who have helped build it to what it is today. Our goal is to give our readers all the information and tools they need to live long, active, drug-free, and disease-free lives.

Learn more about us at http://omnivistahealth.com/