Internal Marketing Specialist

  • 14 West
  • Baltimore, MD, United States
  • Feb 05, 2018
Full time Marketing

Job Description

The Internal Marketing Specialist will be responsible for managing the operational setup and approval of online dedicated email placements, insert ads, and printed marketing pieces. Duties include managing print and online marketing workflow to meet all deadlines and send dates.  This person will also have to coordinate internally with the web team and product managers. The ideal candidate will have some experience with online or print advertising and possess the desire to learn and help shape our internal marketing strategy. Candidates should have a basic understanding of campaign costs, response rates, and the ability to optimize to meet campaign objectives and goals.  Candidates should be innovative, team-oriented, an effective communicator, and have the desire to participate in a fast-paced environment with rapidly changing priorities. Most importantly for this role, you must be ORGANIZED and PROACTIVE in getting projects started. 

Joining the Agora has some major perks. For starters, you’re joining a network of some of the Top Workplaces in Baltimore, recognized year after year by The Baltimore Sun. Another is getting to work in an office that moves and inspires you. Most of the 11 buildings that make up our Mount Vernon campus date back to the 19th century and are comprised of historical and ornate details. Others are modern, sleek and full of awesome technology. Take a sneak peek for yourself, here.

Responsibilities

  • Coordinate with web, production, copy and art teams to manage the operational/creative campaign setup for printed marketing efforts (direct mail, insert ads dedicateds and renewals).
  • Provide some creative direction for print marketing pieces and ensure all deadlines and mail dates are met.
  • Proactively manage workflow to ensure deadlines are met.
  • Run reporting and analyze data for print and online internal marketing efforts.
  • Set up and track performance of e-letter gauntlets.
  • Build efforts in IRIS and approve test emails for internal dedicated sends as well as Agora swaps.
  • Build and maintain strong working relationships with multiple internal departments as well as other Agora affiliates.

Qualifications

  • Become versed in Agora Financial product lines, promotions, and current marketing tactics/metrics.
  • Learn personnel and work flows. Specifically existing team and direct contacts in other departments- production, copy, web development, and customer service.
  • Demonstrate advanced understanding of testing methodology specifically a/b testing, landing page optimization, upsell/cross sell/down sell paths, pricing, etc.
  • Ensure internal data integrity by keeping campaigns organized and using internal best practices.
  • Learn Agora Financial systems- IRIS, basic understanding of Advantage, Wordpress, etc.

If interested, please submit a resume and cover letter to the link provided below:

https://talent-14west.icims.com/jobs/1681/marketing-specialist/job

 

About Agora Financial

Agora Financial provides independent economic commentary through print and online publications, print and e-books, films and international conferences.  For over 25 years, Agora Financial has been a leading innovator in the financial publishing industry. Not only have our economic forecasts been uncannily accurate, but we’ve consistently beaten the mainstream financial media to the punch.

Agora Financial readers were aware of the housing bubble, the credit bubble, the excesses underlying the Panic of ’08, the pending collapse of Lehman Bros. and the bankruptcy of American Airlines well before they happened — and in many cases, were able to prosper while other investors got blindsided.

Executive publisher Addison Wiggin, a New York Times best-selling author and the driving force behind the critically acclaimed documentary film I.O.U.S.A, and our editorial team continue to challenge traditional publishing outlets by offering irreverent, insightful commentary where others fear to tread.  Agora Financial editors’ consistent ability to stay ahead of the mainstream has earned recognition from dozens of media sources, including The Wall Street JournalThe EconomistFinancial Times and others.

Learn more about Agora Financial at http://agorafinancial.com/.