Social Media Marketing Specialist

  • HM Digital
  • Atlanta, GA, United States
  • Nov 10, 2017
Full time Marketing

Job Description

HM Digital is a boutique digital marketing agency focused on exceeding the expectations of our local and national clients. We are growing and looking for a Social Media Marketing Specialist to join our team. If you are energetic, self-motivated and love marketing, a fast-paced environment, and being creative, this could be the career path for you! This is an in-office position only, located in Atlanta, Georgia.

The Social Media Marketing Specialist will be responsible for all aspects of social media for clients within the agency.  This includes account management and client communication, developing social media strategy and campaigns, creating content, community management, staying on top of new innovations and more.


  • Communicate with clients on project needs and provide ongoing updates.
  • Provide immediate follow-up to clients questions and concerns.
  • Develop and manage all aspects of social media strategies for clients.
  • Create, manage and execute paid social media campaigns and promotions across all platforms.
  • Manage social media advertising budgets.
  • Conduct ongoing analysis of key metrics to optimize strategy.
  • Identify opportunities and present ideas for improvements.
  • Facilitate changes needed to ensure success.
  • Provide team with client feedback.
  • Report on campaign effectiveness and client satisfaction.
  • Assess benchmarks to develop best practices to maximize client services and improve satisfaction.
  • Create, cultivate, source, develop, promote and manage social media content for different industries across various channels, such as blog articles, white papers, case studies, etc.
  • Ensure that content is creative and innovative.  
  • Direct and manage freelance content producers.
  • Research and cultivate relevant content topics to reach clients’ target audience.
  • Serve as online community manager.
  • Develop and expand communities.
  • Participate in online conversations, respond to comments, answer question, identify threats and opportunities.
  • Cultivate and work with brand ambassadors and bloggers and drive influencer outreach efforts.
  • Manage and monitor online reputation.
  • Stay ahead of new innovations, technology and best practices in social media marketing techniques; paid media campaigns and digital marketing advances.
  • Research new innovations and evaluate emerging tools & tactics.
  • Share new learnings and educate team members.


Education and Experience:

  • Bachelor's degree in marketing, communications or related field.
  • 3 to 5 years Agency experience working in Social Media.
  • Proficient in content marketing theory and application.
  • Proven Social Media marketing expertise across all platforms.
  • Experience with social media content creation and platform management.
  • Experience with social media paid advertising campaigns and social media distribution.  
  • Analytics experience across multiple social media platforms.  
  • Google Analytics experience is required.
  • Google AdWords experience is required.  
  • Copywriting experience with excellent writing skills needed.
  • Experience working with bloggers, brand ambassadors and freelancers preferred.
  • Hootsuite knowledge preferred.
  • PR software experience needed, Cision knowledge preferred.
  • Comfortable working in Google Docs.
  • Experience with client account management needed.

Skills and Abilities:

  • Outstanding interpersonal skills.
    • Ability to relate to and communicate with clients.
    • Provide exceptional service and satisfaction.
    • Identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.
  • Excellent communication skills required.  
    • Verbal, written, presentation and ability to convey messages using video.
  • Dedicated, dependable “Doer”.
  • Team player with the confidence to take the lead when needed.
  • Well-organized with superior time management skills.
  • Detailed oriented while working in fast paced environment and meeting deadlines.
  • Resourceful, self-motivated and creative.
  • Solid analytical and problem-solving skills.
  • Ability to manage multiple projects at the same time, from start to completion.   
  • Fast learner who is technically competent.
  • Desire to improve processes and create best practices.


  • Positive, creative team environment.
  • Career and financial growth opportunities.
  • Get in on the ground floor of a growing, thriving agency.
  • Retirement plan.
  • A variety of projects and clients.
  • A place where you can make a difference!
  • Education for growth in a fast-paced and exciting environment
  • Bonuses for high performance.

Please email your resume, cover letter, portfolio and salary history.

MUST be able to provide portfolio or links to work that demonstrates creativity and immersion in social media.

Serious candidates only.  Agencies do not apply.