Direct Response Marketing Manager

  • Lassiter Marketing Group, LLC
  • Denver, Colorado, United States
  • Sep 18, 2017
Full time Copywriting Marketing

Job Description

Lassiter Marketing Group, LLC is in a growth phase and we are ready to expand our team. We specialize in information, education, training and services for independent investors. We run membership programs, subscription financial newsletters, and DIY training programs as well as hosting small events.

We are a 9-year old growing company and want our team members to feel like family members, not “just” employees. We help our employees improve themselves and grow their careers along with their personal aspirations.

If you have a passion for direct response marketing for the financial industry, we would like to speak to you.

Why You Want To Work With Us…

Fast growth company
Flexible work schedule
Ability to work from home
Have a say in every new strategy we develop and the freedom to try new things
No micromanagement
Weekends and nights off
Training, support, and defined expectations
Work with great people and have a lot of fun!
Positive work environment focused on self-improvement

Role

You will be a member of the strategy team.
You will report to the CEO and founder.
You will collaborate with the team.
You will be the leader with copywriting and direct response experience.
You will be expected to contribute to the strategic editorial direction of our brands by creating and delivering effective, compelling marketing materials (funnels, big ideas, and hooks!) and overseeing email promotions.
You will collaborate with a team of marketing professionals consisting of the CEO, writers, and graphic designer.

Responsibilities

Write copy for landing pages, sales pages, websites, videos, emails, and ads.
Oversee the split testing and write multiple variations of headlines for landing pages, sales pages, and emails.
Create ad campaigns and help in the selection of images, videos, and ad copy.
Help in improving email deliverability and split testing of subject lines and writing of email copy.
Work on affiliate marketing campaigns with strategic partners.
Webinar copy and webinar selling process.
Develop creative messaging campaigns that drive response and measurable results
Contribute to the development of overall marketing strategies designed to generate leads and build awareness of the brands.
Develop creative concepts and write copy and/or oversee design and copy development for all marketing collateral and campaigns, including direct-response materials and marketing automation programs
Work with CEO to develop strategic messaging for the organization and across all products and services

Education and Qualifications

2+ years of marketing copywriting experience
Experience with Direct Response copywriting (required)
Understanding of Agora, Weiss, and Banyan Hill style financial marketing
Understanding of online ad platforms like Facebook ads
Working knowledge of Google Analytics, marketing automation, and campaign management, including measurement, reporting, and analysis
Demonstrable understanding of current online marketing and lead generation concepts, strategy and best practice

Expectations

You have excellent time management skills.
You are articulate.
You have a good sense of humor and a cooperative attitude.
You show kindness, patience, and respect for others.
You appreciate constructive feedback.
You are a problem solver and have a get it done attitude.
You are in alignment with our company mission: Have fun and create value.