Facebook and Google Advertising Manager

  • NICABM
  • Storrs, Mansfield, CT, United States
  • Sep 08, 2017
Full time Marketing

Job Description

If you’ve demonstrated the ability to create high performing Facebook and Google ad campaigns, optimize paid advertising campaigns and marketing funnels based on analysis of key metrics, build a community of followers on social media, and are looking for a meaningful and creative professional experience, this might be the job you're looking for.

NICABM is seeking a creative, motivated, and talented person to join us in Storrs, CT.

Responsibilities:

  • Produce high performing ad campaigns for product launches and marketing funnels
  • Manage and report on ad campaigns, content posts, and funnels
  • Coordinate with our copywriters, graphic designers, and video team to facilitate the creation of high quality, high performing assets
  • Track and analyze the ongoing testing of all marketing efforts, including ads, funnels, and social media posts
  • Optimize campaigns and funnels to maximize efficiency and performance of key metrics
  • Produce highly engaging Facebook posts in order to grow our page following
  • Stay on top of new techniques and changes in the market, which you’ll incorporate and test in our marketing 

Qualifications:

  • A minimum of 3 years of relevant digital marketing experience
  • Excellent verbal communication skills
  • Excellent organization and time management skills
  • Excellent analytical skills with ability to mine data to inform decisions
  • You prefer working in a results-driven environment, where we’re always testing, and data is king
  • You are a complete nerd when it comes to staying on top of the latest marketing trends
  • Experience in content marketing and social media marketing, with advanced knowledge of monetizing digital content
  • Experience managing social media for a company or organization
  • Experience running targeted, high-spend, high-return ad campaigns, specifically on Facebook
  • Experience and knowledge of funnel marketing strategies
  • Knowledge of testing practices, including A/B, multivariate, etc.
  • Ability to have a big picture view while executing and managing details
  • A die-hard commitment to achieving results
  • Facebook Ads Manager or Power Editor mastery
  • Photoshop experience is a plus
  • Google and YouTube advertising experience is a plus
  • Proficient with Microsoft Word and Excel
  • Bachelor's degree required