Senior Digital Marketing Analyst

  • Web.com
  • Scottsdale, AZ, United States
  • Aug 11, 2017
Full time Marketing

Job Description

We are seeking a talented Senior Digital Marketing Analyst to join the Web for Brand Networks (WBN) Performance Team. This is a unique opportunity to leverage both quantitative analysis and creative problem-solving skills to meet and exceed performance goals for network businesses of all sizes in many different verticals.

Senior Digital Marketing Analysts understand that WBN needs to deliver strong, quantifiable marketing performance to our clients and balances that with exceptional communication skills while messaging performance trends, and optimizations to people of all experience levels. As a member of the WBN Performance team, you have the opportunity to join an organization with explosive growth projections and a strong commitment to result driven client satisfaction.

Responsibilities

 

  • Partner with CS and Sales teams to gain deep understanding of WBN customer's business needs and how WBN digital marketing products provide value
  • Develop PPC, SEO, Facebook Ads and Display strategies that are tailored to each unique relationship in a book of business
  • Prioritize and manage large, complex projects including onboarding and network optimization
  • Own network wide KPIs including price per lead, spend accuracy and organic rankings
  • Partner with junior analyst responsible for day to day account support (ie: case work)
  • Keep abreast of latest digital marketing products, services, information, and trends. Including, but not limited to PPC, SEO, Facebook Ads and display

 

Qualifications

 

  • Exceptionally organized self-starter who can work independently, execute quickly and move to the next task
  • Strong project management and prioritization skills
  • Tireless attention to detail
  • A desire to provide outstanding support to client facing sales and service teams
  • Strong Excel experience
  • Ability to learn process quickly
  • Ability to drive consistently high-quality work under tight timeframes
  • Strong interpersonal written and verbal communication skills
  • Certified Google Advertising Professional (basic and advanced) is a strong plus
  • Bachelor's degree preferred
  • 2-5 years of paid digital advertising (PPC, Facebook Ads, Display, etc.)