Marketing Manager, Social Media

  • HarperCollins Christians Publishing
  • Nashville, TN, United States or Grand Rapids, MI, United States
  • Jun 26, 2017
Full time Marketing

Job Description

If you LOVE social media, have extensive knowledge and experience in managing multiple channels, are able to develop and implement marketing strategies that result in amazing results, and the idea of supporting a mission to inspire the world with biblical content sounds exciting to you, this job may be your perfect fit. HarperCollins Christian Publishing is a world leading Christian content provider and we’re looking for a social media manager “rock star” for our direct-to-consumer division.

Responsibilities:

The primary responsibilities of the Marketing Manager, Social Media include but are not limited to:

Essential Responsibilities:

 Social Media Strategy

  •  Develop and execute social media strategies to increase consumer engagement for the ChurchSource, Study Gateway, and FaithGateway brands on Facebook, Twitter, Instagram, Pinterest, LinkedIn, and other applicable social media platforms
  •  Develop social media programs that provide unique value propositions, create new business partnerships, and acquire new customers in key consumer segments
  •  Clearly and regularly communicate strategies to internal stakeholders and external partners
  •  Align social media strategy and campaigns with key marketing initiatives (SEO, customer acquisition, preorder campaigns, etc.) from other HCCP brands, publishing teams, and authors

 Social Media Posting

  • Create, deploy, and monitor posts on Facebook, Twitter, Instagram, Pinterest, and other applicable social platforms, using social media management tools
  • Implement planning tools to coordinate and communicate upcoming social campaigns with multiple stakeholder groups
  • Effectively delegate posting and monitoring to other team members and third-party vendors when appropriate
  • Measure and provide reports of KPIs, including ROI, engagement, and overall growth of channels 

Social Media Best Practices

  •  Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns
  •  Maintain working knowledge of social media marketing trends and news (e.g. Facebook and Google updates, changes in algorithms, etc.) and research current benchmark trends and audience preferences by reading relevant blogs, subscribing to podcasts, pursuing certification and training, and attending conferences
  •  Educate internal stakeholders (Direct team, publishing teams, senior management) and external stakeholders (authors, agents, marketing partners) on social channel value, best practices, and the implications of the ongoing evolution of social platforms
  •  Communicate with I.T. and Operations to ensure social media tools (widgets, share buttons, etc.) are current and prominent on all HCCP websites and landing pages

 Qualifications:

Desired candidate will possess the following knowledge, experience, education and skills:

Knowledge & Efficiency:

  Extensive knowledge of how to optimize engagement and ROI on social media platforms 

  •  Facebook
  •  Twitter
  •  Instagram
  •  Pinterest
  •  LinkedIn

Extensive knowledge of social media software tools

  •  Facebook Ad Manager/Page Manager
  • Custom audience and look-alike audience building
  •  Tracking pixel implementation and testing
  •  Social media management tools (e.g. Falcon Social, HootSuite)
  • Google Analytics and other reporting tools
  • Experience running targeted paid campaigns and measuring/optimizing for better results
  •  Experience with retargeting ad platforms preferred (e.g. Adroll, Steelhouse, Perfect Audience, etc.)
  •  Experience with WordPress or other web design platforms preferred
  •  Some knowledge of HTML code preferred

Knowledge of effective marketing tactics and design

  •  Lead generation tactics
  •  SEO tactics
  •  General knowledge of design and best practices for each social platform in order to create and direct the creation of visually appealing and impactful social media graphics
  •  Video and photo software editing experience (e.g. Canva, Photoshop, Adobe Illustrator, etc.)

Work Experience:

  • 5-7 years’ experience in social media marketing
  • Experience working for a large company with multiple brands, managing several social channels

 

Education:

  • Associate’s or bachelor’s degree in marketing or related field of study preferred
  • Certification in social media marketing, digital marketing, or other related fields a plus

 HarperCollins Christian Publishing is an equal opportunity employer