DigitalMarketer

1 job(s) at DigitalMarketer

DigitalMarketer Austin, TX, United States
Oct 06, 2017
Full time
DigitalMarketer is looking for an experienced content marketing professional to lead our Editorial team. The right applicant will be tasked with the creation and deployment of a content strategy that increases our brand authority, awareness and website traffic. As the leader of this team your job will be to leverage both internal experts as well as recognized authorities to create and distribute on brand content that maximizes visibility while still prioritizing the needs of our audience. In other words, you identify the right content to create, oversee its creation and work with the team to maximize distribution of that content in an effort to advance the goal of increased brand awareness and authority. If it sounds like a challenging job, it's because it is. But we happen to believe that the right person for this position will be attracted to and inspired by just such a challenge.   Roles & Responsibilities Developing and managing a content marketing strategy that supports organizational goals across all brands and customer avatars, from the top to the bottom of the marketing and sales funnel including increasing brand awareness, growing website traffic and generating leads. Create, edit, and manage the production of digital and print content that is consistent with the organization’s brand, style, and tone. Develop and maintain a content calendar that attracts and appeals to the organization’s target customer avatars. Creation of standard operating procedures (SOPs) for the planning, execution, optimization, distribution, and amplification of the organization’s content. Managing in house and outsourced content creators, editors, graphic designers, and videographers. Overseeing the scheduling, publication, and overall consistency of Digital Marketer’s content assets. Reviewing all content before publication to ensure material is accurate and on-brand. Leading and directing the work of content produced by content team members including text, images, audio, and video, making sure all team members are on-task and meeting deadlines. Monitoring and reporting on content marketing metrics and KPIs. Identifying successful content and mapping out new ways to repurpose (i.e. a blog post into a YouTube video) to amplify the organization’s message. Defining editorial standards for maximizing search (SEO) success on all content including the website, blog, social media platforms, and other communication channels. Identifying search traffic growth opportunities for content and products based on analytics. Establishing authority on the social web through the distribution and sharing of valuable content produced internally and externally. Skill Requirements Content Marketing – Demonstrated experience with successful management and execution of a content marketing strategy. Leadership – Successful experience leading a team in a project driven environment. Search Engine Optimization – A demonstrated ability to drive traffic to web properties from search engines. Social Media Marketing – Proven experience using social media channels to distribute and amplify the organization’s content, develop relationships, and drive website traffic. Editing – Proven editorial skills including strong language skills and the ability to adjust content to remain consistent with brand, style, and tone. Copywriting – An understanding of how to create and present content that persuades. Lead Generation – Demonstrated experience with using digital and/or print content to generate leads and sales. Organization – Demonstrated ability to multi-task and meet a variety of deadlines.