The Good Kitchen Charlotte, NC, USA
May 08, 2018Full time
Reports To The Digital Marketing Coordinator will report to Sales and Marketing Team Leader. Job Overview This person is able to execute social and channel development according to overall brand strategy. Works directly with CMO/CCO & CGO to implement, realize, and evaluate ideas across multiple channels. Integrates marketing funnels into social media channels to help company acquire new customers, retain existing ones, and grow revenue. Responsibilities and Duties Listen - monitor and respond to customer service and reputation management issues on social media and email Manage reputation Increase retention Reduce refunds Identify product gaps Identify content gaps Influence - affect audience in a positive way by establishing authority through the distribution and sharing of content Increase audience size Increase engagement Increase traffic Increase offer awareness Grow retargeting lists Network - associate with authoritative and influential individuals and brands “Earn” media mentions Foster and develop strategic partnerships Sell - TGK products and services in a manner consistent with the individual platform Generate leads / grow email list New Customer acquisition by channeling prospects into existing marketing funnels Build, Monitor, Optimize, and Scale Campaigns to drive traffic into existing marketing funnels via: Facebook Ads, Instagram Ads, Google Adwords + Retargeting, YouTube Ads, Twitter Ads, LinkedIn Ads, Dedicated Email Ads, and Affiliate Offers Qualifications No specific degree required. Needs to demonstrate experience in platforms outlined above for both organic and paid posting. As well as display: Critical and creative thinking Campaign/content creation and execution Team player mentality, able to work in tandem or solo Initiative and follow through Passion for creating in a fast-paced small business environment Writing, strategy (basic video editing, working knowledge of HTML a plus) Fluency in Google Drive Understanding of audiences and current trends in digital and ecommerce Ability to thrive in a process-driven, fast paced, entrepreneurial environment Interested in learning more about our company? Check us out here: https://www.thegoodkitchen.com/learn Please complete the following survey* in order to be considered: https://www.cindexinc.com/c/36618B *This is a requirement for consideration.