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SiteSmash
Jun 22, 2020
Part time
Job Description: The Director of Editorial will be responsible for the supervision, coordination, planning, and operation of all digital and print content produced by the content team (internal or contractors) to drive sales and engagement, decrease churn, and influence positive customer behavior. The right candidate will have proven experience in cross channel content marketing, managing brand consistency, and content optimization including text, audio, video and image content, social media marketing, and search marketing.    Role & Responsibilities: Developing and managing a content marketing strategy that supports organizational goals across all brands and customer avatars, from the top to the bottom of the marketing and sales funnel including increasing Brand and Offer Awareness, Growing Website Traffic, Generating Leads, Acquiring Customers, Retaining Customers. Oversee existing Content Team and support team growth, development, and implementation of new initiatives. Develop and manage key performance indicators (KPIs) that reflect the objectives of the organization.  Create, edit, and manage the production of digital and print content that is consistent with the organization’s brand, style, and tone.  Develop and maintain a content calendar that attracts and appeals to the organization’s target customer avatars. Creation of standard operating procedures (SOPs) for the planning, execution, optimization, distribution, and amplification of the organization’s content. Managing in house and outsourced content creators, editors, data analysts, graphic designers, videographers, developers, etc. Monitoring and reporting on content marketing metrics and KPIs.   Skills Requirements: Content Marketing – Demonstrated experience with successful management and execution of a content marketing strategy. Leadership – Successful experience leading a team in a project driven environment. Search Engine Optimization – A demonstrated ability to drive traffic to web properties from search engines.  Social Media Marketing – Proven experience using social media channels to distribute and amplify the organization’s content, manage reputation, develop relationships, and drive website traffic.  Editing – Proven editorial skills including strong language skills and the ability to adjust content to remain consistent with brand, style, and tone.  Blogging – Successful management of a business blog that furthers organizational goals. WordPress – The ability to create content within and troubleshoot issues with the WordPress platform.  Copywriting – An understanding of how to create and present content that persuades.  Lead Generation – Demonstrated experience with using digital and/or print content to generate leads and sales.  Analytics – An excellent command of analytics platforms, such as Google Analytics or Omniture, to adjust marketing strategy and tactics.  Education: Bachelor’s Degree in Marketing, Communications or Digital Advertising 1+ years of professional experience
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