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Lassiter Marketing Group, LLC Denver, Colorado, United States
Sep 18, 2017
Full time
Lassiter Marketing Group, LLC is in a growth phase and we are ready to expand our team. We specialize in information, education, training and services for independent investors. We run membership programs, subscription financial newsletters, and DIY training programs as well as hosting small events. We are a 9-year old growing company and want our team members to feel like family members, not “just” employees. We help our employees improve themselves and grow their careers along with their personal aspirations. If you have a passion for direct response marketing for the financial industry, we would like to speak to you. Why You Want To Work With Us… Fast growth companyFlexible work scheduleAbility to work from homeHave a say in every new strategy we develop and the freedom to try new thingsNo micromanagementWeekends and nights offTraining, support, and defined expectationsWork with great people and have a lot of fun!Positive work environment focused on self-improvement RoleYou will be a member of the strategy team.You will report to the CEO and founder.You will collaborate with the team.You will be the leader with copywriting and direct response experience.You will be expected to contribute to the strategic editorial direction of our brands by creating and delivering effective, compelling marketing materials (funnels, big ideas, and hooks!) and overseeing email promotions.You will collaborate with a team of marketing professionals consisting of the CEO, writers, and graphic designer. Responsibilities Write copy for landing pages, sales pages, websites, videos, emails, and ads.Oversee the split testing and write multiple variations of headlines for landing pages, sales pages, and emails.Create ad campaigns and help in the selection of images, videos, and ad copy.Help in improving email deliverability and split testing of subject lines and writing of email copy.Work on affiliate marketing campaigns with strategic partners.Webinar copy and webinar selling process.Develop creative messaging campaigns that drive response and measurable resultsContribute to the development of overall marketing strategies designed to generate leads and build awareness of the brands.Develop creative concepts and write copy and/or oversee design and copy development for all marketing collateral and campaigns, including direct-response materials and marketing automation programsWork with CEO to develop strategic messaging for the organization and across all products and services Education and Qualifications 2+ years of marketing copywriting experienceExperience with Direct Response copywriting (required)Understanding of Agora, Weiss, and Banyan Hill style financial marketingUnderstanding of online ad platforms like Facebook adsWorking knowledge of Google Analytics, marketing automation, and campaign management, including measurement, reporting, and analysisDemonstrable understanding of current online marketing and lead generation concepts, strategy and best practice Expectations You have excellent time management skills.You are articulate.You have a good sense of humor and a cooperative attitude.You show kindness, patience, and respect for others.You appreciate constructive feedback.You are a problem solver and have a get it done attitude.You are in alignment with our company mission: Have fun and create value.
Chino Valley Brewery, Inc. Ontario, CA, United States
Sep 16, 2017
Hello, I'm collecting proposals from marketing agencies so I thought I would post here as well in case anyone was interested. We have a small craft brewery. I don't need international fame, but I would like our marketing to bring in locals. As such, I think a marketing agency near Ontario, California would be best but I'm willing to review proposals from other places - my only concern is getting photos.  There a lot of exciting things happening at the brewery right now and in the next few weeks, so content should be easy to come by but that means I need to get a marketing company on board sooner rather than later. Basically, we're halfway through our lease and need to decide our next steps - the shareholders authorized me to put a good deal of money into the brewery to get the most out of our 2017Q4 (historically the best time of year for any brewery). This includes a complete refurbishment of the tasting room, a new fancy sign out front and some other things that I'm hoping to get if the budget lasts (you know how construction pricing gets). I need the proposal to include and take into consideration these essentials: (1) Estimated start date, (2) strict deadlines for any baseline research period (we paid someone to do this research already and then she took a "fulltime job" and just stopped working with us [not cool]- I understand you'll want to do your own but if possible I'd like to get you her research as a starting point), (3) a bit about your history with Facebook targeting and pixels - I went through our Ad account recently and see that a number of people that don't like our page are driving right past us based on their location and brewery visit history!!! Those are our peeps! (4) outline for social media engagement (i.e. how many posts to each platform & how often), (5) KPIs - for some reason one of the companies I spoke with didn't provide any KPIs in the proposal but wanted a 12-month contract - I need KPIs (6) chats with us no fewer than once every two weeks so that we can let you know menu changes and information about brewery events - we rotate our beer taps out regularly, (7) I'd like someone to come to the brewery to get some pictures - it doesn't have to be professional - in fact, it's better probably for now to save those funds. The same company that didn't have any KPIs required us to take all the pictures and send them every day so they could post and while it's not a deal-breaker, that company was asking too high of a monthly fee considering they offered no KPI and wanted us to send in the photos.   I believe our target audience includes our local industry workers - it would be great if they came in after work. We are surrounded by companies that have over 100 employees within walking distance and they seem to "discover" us every day even though we have been there for a year. I am thinking about walking around to those businesses and providing some marketing material and introducing ourselves - I'm not sure what the marketing material should include, so I will likely need a professional flyer for that and thoughts on the best visit incentive offer. Our website is run and updated by us and hosted through GoDaddy - - I'm more concerned about our social media presence at this point, but if you think access to the web page is important for you to meet the goals set forth in the proposal, we're happy to hand that over as well. Please feel free to call my cell phone if you have any questions - 714-396-6853 - also, last time I posted here, all the responses went to spam, so I'll keep an eye out for responses but if you don't hear from me within a day, feel free to text me. Please feel free to call my cell phone if you have any questions - 714-396-6853 - also, last time I posted here (for another business I own), all the responses went to spam. Therefore, I'll keep an eye out for responses but if you don't hear from me within a day, feel free to text me and remind me to check my spam folder. I don't mean to presume to know your schedule, but if you think you could get us a proposal by Wednesday, 9-20-17, that would be awesome. I would love to see an October 1 start date.  Sorry for being so long-winded, I just figure the more information, the better so you can decide if your agency is right for us.  Monica Hartsock
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