Los Angeles, CA, United States
My name's Edward.
Together with my co-founder Till H. Gross I run Course Concierge, an online course production company that creates done-for-you video courses for NYT best-selling authors, TED speakers and subject-matter experts from numerous domains.
We’ve built this company on the success of Till’s first company (see his TEDx talk with 2M views here or hear Tim Ferriss rave about his work here) and lessons I’ve learned helping a renowned speaker launch an instant NYT bestseller, create a YouTube channel with 100,000,000 views and produce more than seven online products.
Course Concierge has been a rapid success and we are expanding our team and looking for a young hot-shot copywriter/direct-response marketer who’s ready to prove himself/herself.
For the right person, this is a Dream Job – and dream company.
If you’re someone who…
- Is dying to become a master marketer or copywriting virtuoso
- Wants to work with the top people in various industries
- Loves investigate research, understanding customers’ motivations, their pains and fears, and their hopes and dreams
- Dreams insanely big and wants to live an extraordinary life
- Gets excited by email open rates over 30% and dreams about lower CPAs
- Is a terrific writer and questioner
- Gets excited at the prospect of learning a tremendous amount, with fast-paced and varied demands
- Is supremely well organised, a self-starter and very capable
- Has an extreme drive to success and doesn’t stop until you’ve won
- Wants to connect with powerful and successful people and build an insane network
...This could be the opportunity you've been looking for.
We’re a great company to join. Here’s why…
- Course Concierge was founded less than a year ago, but already we’ve been tremendously successful. You will be coming in at ground level, and we put a huge emphasis on ‘homegrown’ talent. This means as long as you’re proactive there are NO LIMITS to how far you can grow in this role.
- We have an unbelievably engaged team, with world-class people in every department (from video production to design to editorial).
- Our clients are fantastic. We only take on a handful and are incredibly selective in who we work with. Our clients include NYT best-selling authors, TED Speakers, FBI advisers, Stanford professors, NFL coaches and YouTubers with hundreds of millions of views.
- Integrity and honesty are our battle cry. Our clients come to us trusting that we understand that their reputation is more important than short-term revenue from the next launch.
- You will get to work side-by-side with our CEO and learn a tremendous amount (and rub elbows with A-list celebrities and mingle with successful entrepreneurs).
You will have three main responsibilites that blend into each other – all various facets of online marketing.
In My Life In Advertising, Claude Hopkins wrote, “One of the greatest advertising men this country has developed [...] spent weeks in going from farm to farm to learn the farmers’ viewpoint. I have known him to ring a thousand doorbells to gain the [customer]'s angle.”
If there’s one thing that is the foundation to become a great marketer, it’s understanding the customer's hopes and dreams as well as their pains and fears.
We will teach you this!
In the way that career progression at JP Morgan starts with being an analyst, our customer research will be a key part of your first months at Course Concierge.
You’ll learn our proprietary customer research process that allows us to elicit holes in the market and drill down to what customers really want. It’s customers that put Course Concierge on the map in the shortest time possible. It’s part of our secret sauce and you’ll be the one to lead it.
We live and breath copywriting. There’s no week in which we don’t throw around an Ogilvy quote or ponder an excerpt from Scientific Advertising. Our copy chief is one of the most accomplished copywriters around and there’s a good chance you’ve read her words. For years she wrote for the likes of Ramit Sethi, Ryan Levesque and Paul Walker (to name just a few).
You'll learn how to write hard-hitting copy and get more real world-experience that you could get anywhere else. You’ll be thrown in at the deep end and get to write landing pages, craft social media posts, assemble Facebook ads, and write entire email series that are seen by millions.
And you’ll write A LOT.
Setting up landing pages, coming up with split-tests, brainstorming promo videos, managing Facebook ads.
You’ll be in the weeds of online marketing and get to execute massive campaigns. Instead of hoping to get a few more visitors on a blog a day, you’ll get to drive thousands of sales, build email lists with hundreds thousands of people, and assemble launches viewed by millions.
It’s in your hands!
People that have worked in a similar way with Till in the past have made massive jumps in their career. For example, Joe, who after 1.5 years of working with Till became the head of marketing at a venture-backed startup and even made it into the founders’ team.
The key is initiative. We are moving insanely fast and we want you so we can move and execute even faster. For this reason we NEED someone who doesn’t wait to be told what to do. To get the most out of this role, you need to be proactive. Think there’s a great angle to market a product? Great. You’ll be the one to lead it.
We believe in deliberate practice and deep work, to build tremendous amounts of “career capital”. We will have plenty to supply.
We want someone who’s ready to hustle and work their ass off in-person together with Till. This means you either need to be based in Los Angeles or ready to relocate within the next month.
You need to be a native English speaker. This will be a full-time position. Working hours will be long and hard. However, once in awhile they will be spiced up with a dinner in the Hollywood hills, a celebrity house party or a mid-day yoga session with a new potential client. Till loves bringing people around and it will be great way for you to build an incredible network.
Send Till and I a pitch to email@example.com on why you think you would be a great fit for the role, and confirm that you are either living in Los Angeles or ready (and able) to relocate.
Please do not send a resume, CV or attachment of any kind. We don’t care where you went to college (or that you even went at all) — all that matters is whether you can do it. (To quote Claude Hopkins: I know nothing of value which an advertising man can be taught in college. I know of many things taught there which he will need to unlearn before he can steer any practical course.)
Our deadline for submissions is Sunday October 1st, though those who apply sooner have an advantage.
For those who stand out, we will set a small copywriting/marketing test and then set up a Zoom call to discuss the role further.
We hope to find someone we will be working with for many years.
Thank you for reading. Best of luck, and we look forward to hearing from you!
Lassiter Marketing Group, LLC
Denver, Colorado, United States
Lassiter Marketing Group, LLC is in a growth phase and we are ready to expand our team. We specialize in information, education, training and services for independent investors. We run membership programs, subscription financial newsletters, and DIY training programs as well as hosting small events.
We are a 9-year old growing company and want our team members to feel like family members, not “just” employees. We help our employees improve themselves and grow their careers along with their personal aspirations.
If you have a passion for direct response marketing for the financial industry, we would like to speak to you.
Why You Want To Work With Us…
Fast growth companyFlexible work scheduleAbility to work from homeHave a say in every new strategy we develop and the freedom to try new thingsNo micromanagementWeekends and nights offTraining, support, and defined expectationsWork with great people and have a lot of fun!Positive work environment focused on self-improvement
RoleYou will be a member of the strategy team.You will report to the CEO and founder.You will collaborate with the team.You will be the leader with copywriting and direct response experience.You will be expected to contribute to the strategic editorial direction of our brands by creating and delivering effective, compelling marketing materials (funnels, big ideas, and hooks!) and overseeing email promotions.You will collaborate with a team of marketing professionals consisting of the CEO, writers, and graphic designer.
Write copy for landing pages, sales pages, websites, videos, emails, and ads.Oversee the split testing and write multiple variations of headlines for landing pages, sales pages, and emails.Create ad campaigns and help in the selection of images, videos, and ad copy.Help in improving email deliverability and split testing of subject lines and writing of email copy.Work on affiliate marketing campaigns with strategic partners.Webinar copy and webinar selling process.Develop creative messaging campaigns that drive response and measurable resultsContribute to the development of overall marketing strategies designed to generate leads and build awareness of the brands.Develop creative concepts and write copy and/or oversee design and copy development for all marketing collateral and campaigns, including direct-response materials and marketing automation programsWork with CEO to develop strategic messaging for the organization and across all products and services
Education and Qualifications
2+ years of marketing copywriting experienceExperience with Direct Response copywriting (required)Understanding of Agora, Weiss, and Banyan Hill style financial marketingUnderstanding of online ad platforms like Facebook adsWorking knowledge of Google Analytics, marketing automation, and campaign management, including measurement, reporting, and analysisDemonstrable understanding of current online marketing and lead generation concepts, strategy and best practice
You have excellent time management skills.You are articulate.You have a good sense of humor and a cooperative attitude.You show kindness, patience, and respect for others.You appreciate constructive feedback.You are a problem solver and have a get it done attitude.You are in alignment with our company mission: Have fun and create value.
Chino Valley Brewery, Inc.
Ontario, CA, United States
I'm collecting proposals from marketing agencies so I thought I would post here as well in case anyone was interested. We have a small craft brewery. I don't need international fame, but I would like our marketing to bring in locals. As such, I think a marketing agency near Ontario, California would be best but I'm willing to review proposals from other places - my only concern is getting photos.
There a lot of exciting things happening at the brewery right now and in the next few weeks, so content should be easy to come by but that means I need to get a marketing company on board sooner rather than later. Basically, we're halfway through our lease and need to decide our next steps - the shareholders authorized me to put a good deal of money into the brewery to get the most out of our 2017Q4 (historically the best time of year for any brewery). This includes a complete refurbishment of the tasting room, a new fancy sign out front and some other things that I'm hoping to get if the budget lasts (you know how construction pricing gets).
I need the proposal to include and take into consideration these essentials:
(1) Estimated start date,
(2) strict deadlines for any baseline research period (we paid someone to do this research already and then she took a "fulltime job" and just stopped working with us [not cool]- I understand you'll want to do your own but if possible I'd like to get you her research as a starting point),
(3) a bit about your history with Facebook targeting and pixels - I went through our Ad account recently and see that a number of people that don't like our page are driving right past us based on their location and brewery visit history!!! Those are our peeps!
(4) outline for social media engagement (i.e. how many posts to each platform & how often),
(5) KPIs - for some reason one of the companies I spoke with didn't provide any KPIs in the proposal but wanted a 12-month contract - I need KPIs
(6) chats with us no fewer than once every two weeks so that we can let you know menu changes and information about brewery events - we rotate our beer taps out regularly,
(7) I'd like someone to come to the brewery to get some pictures - it doesn't have to be professional - in fact, it's better probably for now to save those funds. The same company that didn't have any KPIs required us to take all the pictures and send them every day so they could post and while it's not a deal-breaker, that company was asking too high of a monthly fee considering they offered no KPI and wanted us to send in the photos.
I believe our target audience includes our local industry workers - it would be great if they came in after work. We are surrounded by companies that have over 100 employees within walking distance and they seem to "discover" us every day even though we have been there for a year. I am thinking about walking around to those businesses and providing some marketing material and introducing ourselves - I'm not sure what the marketing material should include, so I will likely need a professional flyer for that and thoughts on the best visit incentive offer.
Our website is run and updated by us and hosted through GoDaddy - www.chinovalleybrewery.com - I'm more concerned about our social media presence at this point, but if you think access to the web page is important for you to meet the goals set forth in the proposal, we're happy to hand that over as well. Please feel free to call my cell phone if you have any questions - 714-396-6853 - also, last time I posted here, all the responses went to spam, so I'll keep an eye out for responses but if you don't hear from me within a day, feel free to text me.
Please feel free to call my cell phone if you have any questions - 714-396-6853 - also, last time I posted here (for another business I own), all the responses went to spam. Therefore, I'll keep an eye out for responses but if you don't hear from me within a day, feel free to text me and remind me to check my spam folder.
I don't mean to presume to know your schedule, but if you think you could get us a proposal by Wednesday, 9-20-17, that would be awesome. I would love to see an October 1 start date.
Sorry for being so long-winded, I just figure the more information, the better so you can decide if your agency is right for us.
Storrs, Mansfield, CT, United States
If you’ve demonstrated the ability to create high performing Facebook and Google ad campaigns, optimize paid advertising campaigns and marketing funnels based on analysis of key metrics, build a community of followers on social media, and are looking for a meaningful and creative professional experience, this might be the job you're looking for.
NICABM is seeking a creative, motivated, and talented person to join us in Storrs, CT.
Produce high performing ad campaigns for product launches and marketing funnels
Manage and report on ad campaigns, content posts, and funnels
Coordinate with our copywriters, graphic designers, and video team to facilitate the creation of high quality, high performing assets
Track and analyze the ongoing testing of all marketing efforts, including ads, funnels, and social media posts
Optimize campaigns and funnels to maximize efficiency and performance of key metrics
Produce highly engaging Facebook posts in order to grow our page following
Stay on top of new techniques and changes in the market, which you’ll incorporate and test in our marketing
A minimum of 3 years of relevant digital marketing experience
Excellent verbal communication skills
Excellent organization and time management skills
Excellent analytical skills with ability to mine data to inform decisions
You prefer working in a results-driven environment, where we’re always testing, and data is king
You are a complete nerd when it comes to staying on top of the latest marketing trends
Experience in content marketing and social media marketing, with advanced knowledge of monetizing digital content
Experience managing social media for a company or organization
Experience running targeted, high-spend, high-return ad campaigns, specifically on Facebook
Experience and knowledge of funnel marketing strategies
Knowledge of testing practices, including A/B, multivariate, etc.
Ability to have a big picture view while executing and managing details
A die-hard commitment to achieving results
Facebook Ads Manager or Power Editor mastery
Photoshop experience is a plus
Google and YouTube advertising experience is a plus
Proficient with Microsoft Word and Excel
Bachelor's degree required